Creating a popular namesake label doesn’t seem as easy as it lets on. You’re essentially asking the consumer to buy into you, instead of an abstract and flexible concept or brand. I’m always surprised to see people wearing merchandise with someone’s name stamped on it, and especially when that name is relatively new. Heron Preston, however, isn’t relatively new. He’s been mentioned in streetwear articles for years. In fact, if you’re somewhat of a seasoned vet within that realm, you’ll recognize him as one of the creators of Been Trill (RIP kind of), a label that epitomized the strength of internet hype back in 2013. Though Heron only debuted his first solo collection at NYFW last year, it’s easy to understand why this new namesake brand has the potential to blow up and actually stick around this time. Since his break away and launch of HPC Trading Co., Heron seems to have nailed down and capitalized on his strengths. Innovative, experimental, and unpredictable, he has a unique knack for taking conventional themes and reinterpreting them. With the internet era making us all increasingly dependent on the new and salivating over the unique, Heron Preston seems to be pressing all the right buttons. Check out photos above, where we interpret pieces from his “For You, The World” collection, and shop a similar look below.
Treading the line between the masculine and the feminine has become something of a pastime for us. Balancing aspects of style traditionally associated with each gender is something we find ourselves considering pretty often when we’re putting together a look. That said, we don’t completely write off dresses or skirts, but we’re also probably not picking up any that feature ultra-femme add-ons like bows, frills, or ruffles. No, something like this Marc Jacobs cargo skirt is more of our speed, with tough silver hardware, a dark military print and a couple patch pockets on each side. It’s a solid introduction to the military and utility vibes that are resurfacing right now, but it’s not as drastic as the Cadet Kelly Rothko pants we’ve worn in the past. To compensate for the skirt’s lack of length, I paired it with an untucked and mostly open, oversized silk blouse. Shininess was the theme for shoes and accessories, materializing in the way of silver hoops and a collar choker, as well as polyester sock boots. For those who prefer brick and mortar, head to Grettaluxe Boutique in Wellesley to pick up the aforementioned items, now half off thanks to their summer sale. For those who prefer digital shopping, check out the bar below.
Firm believers in mixing highs and lows, we'll never pass up the opportunity to meld designer pieces with cost-effective ones. And as you've probably figured out by now, our favorite combination involves pairing high-end threads with comparatively affordable sneakers, creating balance in a seemingly uneven equation. Here, I've matched a Public School windbreaker and Stella McCartney trousers, to the highly covetable Jordan 1 Retro High OG Top 3s. What one lacks in street credit it makes up for in eponymous prestige, and what the other lacks in dollar signs it makes up for in sneaker hype. With balance still in the forefront of my mind, I paired thick hoop earrings with a light body chain, all in silver to compliment the hardware on the jacket. Major thanks to the babes at GrettaLuxe Boutique in Wellesley, where they can help you find all the clothing mentioned above. And for those of you that can't make it there, shop the look below.